Basically, you do all that you’ve been doing before for pick-up, but now you may also offer delivery to those few potential clients that you can reach within walking distance. Try only during lunch hours and dinner time if that’s when you have the highest chances to sell something for delivery.
Our system allows you to configure very granular opening hours for delivery and fine shaped delivery areas, just for a few streets, if you are not ready for more. You can also promote a delivery only website menu if you want to focus on key products that can be delivered safely.
Spread the news in your neighborhood
Make some flyers and spread them in your deliveries-covered neighbourhood one afternoon every month. If possible, don’t leave flyers in the mailbox as people typically take all those and throw them bulk directly to the bin. Hailservices offer a leaflet delivery service so talk to us here info@hailservices.co.uk
If there are office buildings in your area, or other corporate clients such as Hotels, ask to display your menu flyers too. Chances are they have a information stand designed exactly for such purpose so that their clients can easily find information about where/how to grab some food nearby.
- Make it clear on your flyer that your customers can place an order on your website or Facebook page. This will drive offline clients online and turn them into regulars. Put this flyer along with every meal order you deliver.
- Don’t miss the opportunity even when clients meet with you. On every branded and printed item, you should also have a little promo space for your website, online ordering and loyalty promo, if any.
Don’t be shy about your website. Mention it somewhere visible on your flyer, and include a coupon code for those first time clients. Here’s an example of how a promotional flyer could look like. Again speak to Hailservices about our design and production of leaflets.
